In this Masterclass you will learn the fundamentals of creating your personal brand. The process of getting visibility and experts to notice who YOU are and why you are unique!
In this 4 week series, #Brand2Biz, We'll show you the step-by-step process to a personal brand for a business or CV from scratch.
Here’s what you can expect from the series:
How to Identify your personality type and leverage your strengths
Here's The Thing...
EVERYTHING THAT YOU DO IS BASED ON YOUR ABILITY AND YOUR UNIQUE EXPERIENCE. THERE IS NO ONE ELSE IN THE WORLD THAT HAS YOUR UNIQUE DNA.
The funny thing is when we are stuck in our career, business, etc we ask people for advice. Oddly we repeat the same mistakes because we like our own habits, drama, and problems... Seesh 😡
We tell ourselves the same thing time and time again
I need an expert, to help me out
I don’t know how I can get myself out of this slump
I have as many hours as Beyonce does in a day.
This is something we all struggle with and it’s also what makes us human. In today’s times, the most important skill we need to development is the ability to evaluate who we are internally and to find our personal strengths because:
You are probably thinking how do I use my strengths and unique experiences to leverage my career and mission in life? Well the long answer would be to go on a long hike and find yourself like author Cheryl Strayed did in the book, Wild. The short and most realistic answer is to create a Personal Brand website.
WHY IS your unique personal brand IMPORTANT?
It’s important to launch a personal brand because we live in a digital age.
Only YOU can communicate your ideals effectively
Did you know that over 70% of HR managers research your social media to see if you are a good fit to be hired?
PERSONAL BRANDING DEMYSTIFIED
Remember LiveJournal? Pre-Facebook, Live Journal was the most innovative platform in the world. I can remember being in high school and that was the latest trend. People would hit me up via AIM and tell me that their LiveJournal was live.
For me this was epic, because I was allowed to read people's thoughts online. Not only was it a way to get people voices heard. I also formed a strong love affair with James Plegar’s words... I digress…
Live Journal allowed people to effectively, and not so effectively communicate who they were, their beliefs, and dreams. We were also able to see personality traits shine through their journal entries. We uncovered individual's passion, drive, and encouragement.
Live Journal was incredibly helpful for introverts. Susan Cain, author of Quiet said that “Introverts, in contrast, may have strong social skills and enjoy parties and business meetings, but after a while wish they were home in their pajamas.”
Live Journal was the start of personal branding.
PAJAMAS+ SOCIAL SKILLS= SUCCESS
Personal Branding is an authentic way to leverage your skills, creativity, and influence the right kind of people. Personal Branding separates you from the pack professionally and helps people/companies identify your personal mission in life. Personal Branding is a form of social expression. It allows you to express:
Write journal entries
Create a new tribe
Build new connections
Show your interest in other fields
You're still probably thinking I don't need a personal brand. Listen up.
There are 234 social media sites that we gravitate to. Every time we click on a media sites we are creating a virtual signal to the world that we want our voices to be heard 😲. Personal Branding demonstrates a structured blueprint to authentically streamline our thoughts and communicate our core values.
3 Reasons Why You Should Create a Personal Brand
1. Personal Brand amplifies your professional and social opportunities. Now days even when we apply to jobs companies ask for your personal website and a resume.
2. You have a huge skill set and a resume and cover letter doesn't capture it all. The only skills people might see online is your spring break Dayton limbo pictures. “PARTY ROCKIN IN THE HOUSE TONIGHT.”
3. Online Reputation Management #ORM
ONLINE REPUTATION MANAGEMENT OR #ORM
Online Reputation Management (ORM) refers to people influencing or controlling someone's reputation online. Online Reputation Management is when your reputation is being smashed by trolls in the online world.
Did you know that 1/3 of employers who research candidates on social networking sites say they’ve found content that made them more likely to hire a candidate?
You have to remember that your personal brand already exists.
When People Google You and they see your Dayton Limbo pictures that may have a negative effect on your brand.
92% of U.S. companies recruit and screen candidates online.
Experts and Their View on Personal Brand
Gary Vaynerchuk: "You have to understand your own personal DNA. Don't Do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it."
Neil Patel: "Be Yourself because everyone else is taken."
Tim Ferriss: "Personal branding is about managing your name-even if you don't own a business- in a world of misinformation, and semi-permanent Google Records."
Krista Neher: "Start by knowing what you want and who you are. Build Credibility around it and deliver it online in a compelling way."
JT FOXX: "EVERYONE SHOULD HAVE A PERSONAL BRAND AND A COMPANY BRAND."
MY JT Foxx Experience Case Study
The other day, I had the opportunity to chat with JT Foxx, He created his brand as the #1 Wealth Coach. He has become an international sensation in the UK and South Africa.
He created his brand using his personality to leverage his audience. He discovered that his ideal market was to sell internationally versus selling in the states. Foxx used his personality as a tool to create his community.
PERSONAL BRANDING IN 2017 ( THIS IS SOME 💰MONEY STUFF )
Before we dive into the nuts and bolts of personal branding we want to be honest with you. This is the best time to rev up your personal brand. We think you are amazing. But we want to be honest with you.
REMEMBER THE FINANCIAL CRASH OF 2008?
It was miserable. Student loans were on hold. Tons of families lost their homes and at the time most families were trying to stay afloat.
Here's what we know about economic recessions. Roughly, for the past hundred years, we've had an economic crisis for every seven to ten years. This economic crisis is what they call a bear market. When there is a bear market things are pretty. People start to freak out and take their money out of the stock market. Things are pretty. If you look at the recession portion you'll notice that the Trough is where things are bear.
WHY IS THIS IMPORTANT?
Because when people take their money out of the stock market our jobs are at stake. During recessions we break down and have huge identity crisis. When we have an identity crisis we are faced with a challenge. An identity crisis may occur at any time in your adult years when you are faced with a challenge to your sense of self. Your personal worth comes into question. Here's the upside:
IT’S GOOD TO HAVE AN IDENTITY CRISIS BECAUSE YOU CAN GROW FROM THIS EXPERIENCE
Financial experts are never sure when the economic crash is coming, but that is the beauty of taking care of yourself now. Now is the time to start thinking about the life you want to have and the life you want to build. Creating a personal brand helps you figure out what makes you stand out.
“THE BEST OPPORTUNITIES COME AT TIMES OF MAXIMUM PESSIMISM.” - TONY ROBBINS
You're probably thinking NOW WHAT?
MAP OUT YOUR PERSONAL BRAND
You have a unique personal story to tell. There are different ways you have overcome personal struggle and there are qualities about you that are amazing.
THINK OF A PERSONAL BRAND AS A BLUEPRINT.
I WAS IN THE SAME BOAT AS YOU. :) ( third person aside)
During the 2008 recession, I was the one waiting in line every day to see if my financial aid check came in. Fast forward to 2012, I had not just one job, but three! I was so focused on my jobs, goals, and ideas, that I was trapped in the jobs mission and not my OWN mission.
If you're in limbo I get it. I've had a crisis and felt incredibly stuck. I was working on everyone else's dream and I forgot to see my own.
Before The Quarter Design became a company, I experimented with my personal brand and I spent a lot of time and money trying to find the right thing in my life. Networking up the Yin-Yang and I was still overworked, overwhelmed, and over extended.
It wasn't until I created my own personal brand and started experimenting with time saving strategies that I was able to build a company around helping people communicate their idea.
TRUST ME AND BELIEVE IT TOOK SOME HARD WORK… I had a lot of Top Ramen moments ( I REALLY WANT TO BE TRANSPARENT😊)
The results were staggering!!
After focusing on my personal brand I was able to triple my income, negotiate my salary, and I got hired on the spot, without even applying for jobs.
WHY DO I SAY THIS?
Because rich or poor, college student or CEO, you should have the opportunity to create visibility, scale your influence, be yourself in and out of work, and impact a lot of people. There are billions of us on this earth and you are unique.
YOUR PERSONAL BRAND HELPS US AUTHENTICATE OUR DREAMS AND CREATES A MISSION STATE FOR OUR FUTURE.
STEPS TO A PERSONAL BRAND
1.TAKE YOUR PERSONAL BRAND AUDIT
Ask Yourself... If you could boil down who you are in twenty words what would they be? Are you sporty, or considerate? Really think about it.
TAKE MIKI FOR EXAMPLE
Like You, Miki has an amazing story to tell. Born an adventurer. She is always on the go. Between learning French and speaking Japenese to her mother, she has a lot of great qualities about her. When we audit Miki's Personal brand we realized that she had three really important traits about her.
IMPORTANT TRAITS TO SHARE
Those are her Core Values. She has a heart of an adventurer, but she is well organized. Which is why she is a project manager.
2. BECOME A JOURNALIST AND INTERVIEW YOURSELF
Here's the thing we all like stories. Young or old, we are captivated by people's personal stories. We want to know yours. Why did you become an accountant? Why do you wear shorts even in the summer?
Example. I asked Travel blogger, DANIELLE DES TO PUT HERSELF IN THE INTERVIEWER'S SHOES
AND ASKED HER HOW DID YOU BECOME A LOVER OF ADVENTURE?
3. Rocking chair method
Imagine yourself as 90 years old and a young person asked you for advice. What would you say to that individual? What were some of the challenges that you faced? How did you overcome that experience?
This is your time to really think and create a personal blueprint of how you got out of the situation.
Chances are you create a plot line for your future. That’s the fun part.
4. Personality Map
What do you do when you are stressed? Happy? Do you punch a wall? Do you organize a strike?What are your specific traits? Are you an ESFP? Ambivert? Enneagram 1?
Take some personality test to really find out your personal brand is on a holistic level.
Chances are your core values fall in the same.
When we asked Kathy what her core values were, we uncovered that she had the same core values as Oprah and Demi Lovato. As an ENFJ, Kathy’s Heart centered- personal brand is driven by helping people.
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